Retailing 4.0 Chair

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This Chair is under the umbrella of the ESCP Foundation. It aims to foster forward-looking in-depth reflection on the business and retail industry of tomorrow.

In an environment undergoing profound change, this chair aims to create opportunities for teaching and debate where it would be possible to promote new forms of business and discuss new business ecosystems in the era of company 4.0.

Led by Olivier Badot, Professor at ESCP, this Chair signed in 2016 with E. Leclerc, is supported by BearingPoint since 2019.

Retailing 4.0 Chair - ESCP Business School

Elisabeth DENNER, Partner at BearingPoint, BearingPoint, Chairman of the Chair
Interview with
Elisabeth DENNER
at BearingPoint

BearingPoint is delighted to become a partner of the retailing 4.0 chair.
This partnership is part of the strategy of our firm to affirm itself as the European consulting leader in Unified Commerce.
We will capitalize on the chair to recruit the best talents on the different campuses of London, Paris, Berlin and Turin. We will share our know-how and our expertise with ESCP alumni and students and will develop with doctoral students, the key topics of the future for Unified Commerce.

Elisabeth DENNER
Partner at BearingPoint and Chairman of the Chair

Olivier Badot, Professor, ESCP and Scientific Director of the E. Leclerc Chair
A few words from
Oliver Badot
Scientific Director

Our goal is to create the business of tomorrow; now called the business movement 4.0. It is “fast” business which mixes cross-channel, business via social networks (“hashtag business") and also all collaborative business. Consumers are becoming sellers, logisticians, producers. Value chains are changing. Ecosystems and physical stores are changing dramatically. We see the drive in hypermarkets, but also the "phygital": a mixture of physical and digital. All these changes, both under the influence of Internet culture, new beliefs and new ways of seeing the world, short channels and disintermediation, significantly impact retail distribution. Our first goal is to be a partner with an expert company on these issues. The second objective is to stimulate and foster high level retail vocations in business schools.

Olivier BADOT, Professor, ESCP
And Scientific Director of the Chair


1. Produce and
disseminate acedemic and empirical Knowledge
2. Contribute to
the promotion of
research on the future of retail

A forward-looking vision of business and the retail industry

The creation of this Chair reflects a common will to escape from a traditional view of retail distribution, to move forwards and build the history and professions of the future of the retail industry, e-commerce and business 4.0.

In-depth discussions on key themes

The Chair gives a certain distance on short-term issues so as to have a better view of more structural aspects of future business and retail distribution. It will analyse the basic issues affecting the business and retail distribution sector as a whole, in order to structure forward-looking thought on certain key themes of company 4.0


BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: The first unit covers the advisory business with a clear focus on five key areas to drive growth across all regions. The second unit provides IP-driven managed services beyond SaaS and offers business critical services to its clients supporting their business success. The third unit provides the software for successful digital transformation and regulatory requirements. It is also designed to explore innovative business models with clients and partners by driving the financing and development of start-ups and leveraging ecosystems.

BearingPoint’s clients include many of the world’s leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 75 countries, engaging with them to achieve measurable and sustainable success.

Main Activities

With its avant-garde dynamics, the Chair’s main areas of research and teaching extend beyond the "old economy" to join the "economy 4.0.". It is more flexible, both virtual and real, and also able to generate new ecosystems.

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The projects of the BearingPoint/ESCP Chair

The BearingPoint/ESCP Chair projects covers the following 5 themes:

PhD in Management Sciences

Launch of ESCP Doctoral theses in Management Sciences on the following themes: "Behaviour of purchasers in company 4.0." & "Economic business models 4.0.".

Prize for best retail industry research paper

Research papers by students in various business-related disciplines (marketing, logistics, economics, management and organisation, strategy, information technology and systems...). A "Best Research Paper in business 4.0" prize will be awarded.

Course in retail 4.0

Launch of "Retail Distribution & Business 4.0" course ESCP/BearingPoint for students to enable them, in 30 hours, to better understand and analyse the retail industry and business today in terms of its evolution and challenges of tomorrow.

Book on tomorrow's retail industry

Published in September 2016, the book "Business and commercial town planning: the major challenges of tomorrow" by Professor Olivier Badot and Dr. Dominique Moreno

Breakfast debates on retail 4.0

Since December 2016, launching of the "Petits-Déjeuners" of Retail 4.0.: monthly meetings at ESCP, debates to discuss key-topics about the retail 4.0.


Elisabeth DENNER Associée, BearingPoint Présidente de la Chaire

Elisabeth DENNER
Partner at BearingPoint
Chairman of the Chair

Professor Olivier BADOT,
							Academic Director - Chair in Future of Retail in Society 4.0 - ESCP

Olivier BADOT
Professor ESCP
Scientific Director

Professor Olivier BADOT,
							Academic Director - Chair in Future of Retail in Society 4.0 - ESCP

Christelle FOURNEL
Chair Coordinator

View more

Cécile Delage - Senior Manager BearingPoint - ESCP


Senior Manager BearingPoint

Emeritus Professor nrico COLLA, Member - Chair in Future of Retail in Society 4.0 - ESCP

Emeritus Professor Enrico COLLA

Cécile Delage - Senior Manager BearingPoint - ESCP


Senior Manager BearingPoint

Pierre Garnier, Managing Director, SCIC Remonde - Chair in Future of Retail in Society 4.0 - ESCP


Re-commerce expert
Managing Director
SCIC Remonde

Philippe GOETZMANN, 
									Expert in retail and Founder of Philippe Goetzmann &, Member - Chair in Future of Retail in Society 4.0 - ESCP


Expert in retail and Founder of Philippe Goetzmann &

Professor Paul LAPOULE, Member - Chair in Future of Retail in Society 4.0 - ESCP

Professor Paul LAPOULE

Professor Jean-François LEMOINE, Scientific advisor - Chair in Future of Retail in Society 4.0 - ESCP

Professor Jean-François LEMOINE
Scientific advisor

Cécile Delage - Senior Manager BearingPoint - ESCP


Senior Manager BearingPoint

Professor Adeline OCHS - Audencia - Ph.D. in Management Sciences - Founder of Topoye

Professor Adeline

Ph.D. in Management Sciences
Founder of Topoye

Focus on ...

Retail 1.0 Chair new partner BearingPoint


Creation of the "Future of retail in Society 4.0" Chair

04 November 2019
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