Faculty at ESCP Business School

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Publication

ChatGPT and AI Text Generators: Should Academia Adapt or Resist?

Francesco Venuti and his co-authors highlight that recognizing and managing AI tools is going to be a basic business practice so it is better that students start to develop these skills and educators learn to use them to further learning objectives

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Research digest

Marketing strategies: Emergent ways of capturing and benefiting from consumer data

Lorena Blasco-Arcas, Minas N. Kastanakis and Hsin-Hsuan Meg Lee offer an integrative analytical framework to further explore the importance, role and usage of consumer data in marketing theory and practice.

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The Choice

How bosses can ensure ‘meaningfulness’ at a company

In a time of skills shortages, employers need to retain their staff. One concept in particular is becoming increasingly important: ‘meaningfulness’. Kerstin Alfes gives some tips on how employers can reinforce this feeling.

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ChatGPT and AI Text Generators: Should Academia Adapt or Resist?

> Read more

Marketing strategies: Emergent ways of capturing and benefiting from consumer data

> Read more

How bosses can ensure ‘meaningfulness’ at a company

> Read more

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