Other contribution

2026

VOYER, B., G.

Interview on academics and living in New Zealand

2026, LE MONDE

Other contribution

2026

VOYER, B., G.

Interview on Fashion brands collaborating with F1.

2026, Sector.World

Other contribution

2026

VOYER, B., G.

Interview on shopping addiction and how consumers use shopping as coping mechanisms

2026, ELLE

Other contribution

2026

VOYER, B., G.

Interview on the psychology of subscription services

2026, THE TIMES

Journal Article

2026

VOYER, B., G., A. ERMANN, M. GIROUX

Mindfulness Moderates Consumer Response to Loud vs. Quiet Luxury Advertising: Status by Design

JAR JOURNAL OF ADVERTISING RESEARCH, 2026

Paper presented in a Conference

2025

VOYER, B., G., R. RAHAJASON, C. GASTON-BRETON, H. GONZALEZ JIMENEZ

A Multifaceted Virtual Aid: Systematic Review, Typology and Research Agenda on the Role of Chatbots in Consumer Wellbeing

in 2025 American Marketing Association Global Marketing SIG Conference, 2025, Sydney, Australia

Journal Article

2025

VOYER, B., G., C. MENICHA MACHADO

Applying artificial intelligence to cardiology services: a qualitative exploration of patient perspectives

BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, 2025, vol. 31 (7), pp. 1-15

Debate; Point of view; Editorial,…

2025

VOYER, B., G.

Arrivée de Luca de Meo à la tête de Kering : le luxe devient-il un secteur comme les autres ?

2025, THE CONVERSATION

Chapter

2025

VOYER, B., G., C. LECERF, L. M. , M. VISCONTI

Compound luxury brand authority: Expanding and updating a central concept

in The handbook of luxury brand management & marketing. SAGE Publications., E. Ko, I. Phau, M. Phan, & M.-C. Cervellon Eds, Sage Publications, 2025

ESCP Impact Papers

2025

VOYER, B., G., V. KAPADIA

Expectation Inflation: LLMs, knowledge work and human agency

2025, ESCP Impact Papers

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