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Julien Schmitt is an Associate Professor of Sustainability and Marketing at the Paris Campus of ESCP Europe. He obtained his PhD from HEC Paris in 2009. He also holds a Master in Science from University of Paris Dauphine-PSL (2004) and has graduated from ESSEC (2002). Prior to join ESCP Europe, he has occupied several positions as an Assistant Professor at Loughborough University and Aston University (United-Kingdom). Previously, he spent several years in industry as a Brand Manager in different companies.

His main research interests focus on the psychological processes involved in various types of consumer responses, more especially in the context of sustainable consumption, media consumption, and in-store behavior. His research has been presented at several international conferences and is published in several book chapters and academic journals such as Journal of Marketing Research, Advances in Consumer Research, Journal of Business Research, or International Marketing Review. Julien has also occupied the position of Associate Editor-in-Chief of the French leading academic journal in marketing Recherche et Applications en Marketing and he is a member of the Editorial Board of European Management Journal. He has received several awards for his research, including the 2010 FNEGE-AFM Award for the Best French PhD dissertation in marketing, the 2010 HEC Paris Foundation Award for the Best PhD Dissertation in Management, and the 2007 AFM-Havas Media Research Award.

Since 2021, Julien is Vice-President of the French Marketing Association, in charge of Professional Development. He leads different training programs aiming at supporting young scholars in the development of their career. 

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20 publications

Academic Articles

2021

SCHMITT, J., M. LAPOSTOLLE

Being a Family in a Digital World: How Digitalization Affects Family Identity Negotiation Through Consumption

ADVANCES IN CONSUMER RESEARCH, 49

Chapters

2021

SCHMITT, J., A. JOLIBERT

Les analyses factorielles et l’analyse multidimensionnelle non-métrique

In: Marketing Research, 2nd Edition, Alain Jolibert, Eva Delacroix et Elisa Monot Dunod, 219-268

ESCP Impact Papers

2021

SCHMITT, J

Creating Sustainable Value by Closing the Green Gap

ESCP Impact Papers, 2021-41-EN

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Academic Articles

2020

SCHMITT, J., M. LAPOSTOLLE

A Sense of Who we Are: How TV Viewing Contributes to Negotiating Couple Identity

ADVANCES IN CONSUMER RESEARCH, 48

Chapters

2020

SCHMITT, J., A. OCHS

Applications mobiles et consommation éco-responsable

In: Le marketing au service du développement durable, Sihem Dekhili ISTE Ltd

PhD / HDR Dissertation

2020

SCHMITT, J.

Variations sur le Thème du Consommateur

Paris Dauphine University

Academic Articles

2019

SCHMITT, J., S. FEIEREISEN, D. RASOLOFOARISON, K. DE VALCK

Understanding emerging adults' consumption of TV series in the digital age: a practice-theory-based approach

JOURNAL OF BUSINESS RESEARCH

Academic Articles

2019

VOYER, B., D. ZHAO MEUNIER, J. SCHMITT

19S Exploring Antecedents and Outcomes of RentingOver Buying (Rob) Preferences For Home Appliances and Furniture Products

ADVANCES IN CONSUMER RESEARCH, Vol. 47, 1004

Case Studies

2019

LAPOULE, P., J. SCHMITT, A. OCHS

Amazon : La transformation du processus d'achat

CCMP

Case Studies

2019

LAPOULE, P., J. SCHMITT, A. OCHS

Amazon, The transformation of the Consumer Decision-Making Process.

CCMP