Laura Reyero is a Teaching Professor of Marketing, Consumer Behaviour, and International Marketing at the ESCP Business School. She also lectures in Master Programmes in other Business Schools and Universities, as Universidad Politécnica de Madrid and Universidad Europea in Madrid, and in several Latin American schools.
Currently, she is Associate Dean MBA in IM the Academic Director of the programme MBA in International Management in Paris and Madrid Campus.
Her main research concern is about Marketing and more precisely about Political Marketing.
She is also a partner in Equipo de Marketing Helago, a strategical marketing consultancy company. This company's expertise focuses on Marketing, Innovation Plans, and Strategical plans. Equipo de Marketing works with relevant clients in the Spanish markets such as Telefónica, UNICEF, the European Comunity, Pepephone, etc., and with technological start-ups.
Laura Reyero has worked with companies from various industries such as Unilever, Kraft Foods, Colgate, and Altadis, always in marketing and sales positions, and in the last 10 years belonging to the management board of the companies.
For the last years, Laura has collaborated in the design and development of executive education seminars for companies, always in the commercial area.
She has a book published by a prestigious academic publisher and several articles.
Laura's educational background is, Ph.D. in Economy, Bachelor in Economics and Business Administration in the Universidad Complutense de Madrid. MBA at the “Instituto de Empresa”, Madrid. Executive Development Programme in Ashridge , Master in International Commerce in IEDE, Madrid.