Dr. Isabella Maggioni is an Associate Professor of Marketing at ESCP Business School and the Academic Director of the MSc in Luxury Management.

Isabella’s research focuses on consumer behaviour and psychology, particularly exploring topics such as consumer well-being, identity-driven consumption, and sustainable consumption within the contexts of luxury and retail. Additionally, Isabella investigates the role of technology applications in shaping consumer experiences, from digital innovations to the integration of Artificial Intelligence.

She has published her research in journals such as Journal of Business Research, European Management Journal, Marketing Theory, Journal of Retailing and Consumer Services, Journal of Services Marketing, International Journal of Hospitality Management, and International Journal of Tourism Research.

Isabella has extensive experience in applied research, having collaborated on projects with world-leading organizations across various industries. Her ability to bridge theory with practice has allowed her to deliver impactful insights on retail innovation, consumer and marketing trends, customer experience, and service design. Isabella has shared her findings through presentations to both practitioners and academics across Europe, Australia, and New Zealand, providing actionable solutions that drive business success.

 

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