Sandrine Macé is a professor at ESCP Europe. She holds a Doctorate in Marketing and is a graduate of ENSAE (School specializing in Statistics) and ESSEC. She is the Scientific Director of the IoT (Internet of Things) Chair, sponsored by Schneider Electric, Société Générale Insurance and Valeo. She is in charge of the Executive Specialized Master’s in Marketing and Communication both at  ESA Beirut (Ecole Supérieure des Affaires), a sister school of ESCP Europe. She is also in charge of the Digital Marketing seminars for Executives.
She is the co-author of Méthodes Statisitiques Appliquées au Management (Pearson, 2016). She is also the author of La politique commerciale du point de vente (Vuibert, 2001) and has made contributions to other publications (Distribution et Prospective  - : Prospective et Stratégies, Economica 2005  - - Le Marketeur, Pearson 2003  - - Manuel de Gestion, Ellipses 2004  - - Encyclopédie Vente et de distribution, Economica 2001  - - Encyclopédie Vente et de distribution, Economica 2001  - - Etudes et recherches en distribution, Economica 2000). She has worked for Pearson, on the French adaptation of several books: The Highly Effective Marketing Plan, Smarter Pricing, Blog Marketing and more recently, Etudes et Analyses Marketing (2018).
In 2000, Sandrine Macé was a research fellow at Amos Tuck Business School, Dartmouth  - College, where she conducted research in sales promotion. She is authorized to supervise doctoral students. Her fields of research are: sales promotion, retailing, IoT and quantitative techniques applied to marketing. From 2010 to 2016, she was the Vice President in charge for Research and for Publications of the Association Française du Marketing (French Marketing Academy).

Search the faculty

Display:
35 publications

Edited Special Issues

2023

CLOAREC, J., S. MACE, K. PAUWELS

Special Issue - Artificial Intelligence

DM - DECISIONS MARKETING, 112

ESCP Impact Papers

2023

MACE, S., C. AUBERT HASSOUNI, B. PARGUEL

Violation des données personnelles : pourquoi certains subissent et d’autres agissent ? Le rôle des préférences culturelles

ESCP Impact Papers, 2023-28-FR

icon-brochure

ESCP Impact Papers

2023

MACE, S., C. AUBERT HASSOUNI, B. PARGUEL

Personal data breaches: why certain individuals are victims, while others act. The role of cultural preferences.

ESCP Impact Papers, 2023-17-EN

icon-brochure

Academic Articles

2022

PARGUEL, B., A. FRACCARO, S. MACE

Compromise pricing in luxury

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 31(3), 506-517

Conference Proceedings

2022

VISENTIN, G., F. ZERBINI, S. MACE

Mining CEO's Big Five Personality Traits from Twitter

American Marketing Association (AMA), Volume 33, 115-118

Academic Articles

2021

FRACCARO, A., S. MACE, B. PARGUEL

The not-so-odd couple: Odd pricing in a luxury context

JOURNAL OF BUSINESS RESEARCH, Volume 136, 356-365

Case Studies

2021

MACE, S., V. BOUVERET

Accelerating the adoption of smart home devices

CCMP

Academic Articles

2020

FRACCARO, A., S. MACE

Trop riche pour se soucier des prix ? Effets des terminaisons de prix sur la perception de luxe par le consommateur

RAM - RECHERCHE ET APPLICATIONS EN MARKETING

Academic Articles

2020

FRACCARO, A., S. MACE

Never too rich to care about prices: Effects of price endings on customer perceptions of luxury

RAM - RECHERCHE ET APPLICATIONS EN MARKETING

ESCP Impact Papers

2020

MACE, S., V. BOUVERET

L’IoT, moteur d’une société préventive en devenir

ESCP Impact Papers, 2020-63-FR

icon-brochure