
Martin Kupp is professor for entrepreneurship and strategy at ESCP Business School, Paris and a visiting professor at the European School of Management and Technology (ESMT), Berlin. He received his doctoral degree from the University of Cologne.
Martin’s area of expertise lies in entrepreneurship, strategic innovation, competitive strategy and organizational creativity. He has worked for clients such as Adeo, Bosch, Bertelsmann, Elior, Canal+, Axel Springer, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Deutsche Telekom. Martin’s current research interests focus on entrepreneurship in established companies, entrepreneurial decision making, scaling ventures, deep tech entrepreneurship and creativity.
Martin’s recent publications have appeared in Harvard Business Review, California Management Review, MIT Sloan Management Review, Journal of Business Strategy, Business Strategy Review, Journal of Family Business Management, and Strategyt & Leadership. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. He serves on the executive board for The Case Centre and teaches case writing and case teaching at academic institutions around the world. He is on the list of the Top 50 best selling case authors globally by The Case Centre.
In 2019 Martin co-founded with Francesco Volpe the first continental European fusion start-up, Renaissance Fusion. In 2024 more than 60 people were working at Renaissance Fusion in Grenoble, France.
Academic Articles
2024
Decision-making in organizations: should managers use AI?
JOURNAL OF BUSINESS STRATEGY, Vol. 45 No. 4, 267-274
Case Studies
2023
MEWS - Re-inventing the Customer Journey in the Hospitality Industry
Case Center
Other Intellectual Contributions
2023
L’extrapolation, ou la maîtrise de la rentabilité
HARVARD BUSINESS REVIEW FRANCE, 71-83
Other Intellectual Contributions
2023
Wie Start-ups gross werden
HARVARD BUSINESS MANAGER, Vol 45, August, 63-71
Other Intellectual Contributions
2023
The Overlooked Key to a Successful Scale-Up
HARVARD BUSINESS REVIEW, January/February 2023
Academic Articles
2022
Dedicated business model innovation units: do they work? A case study from Germany
JOURNAL OF BUSINESS STRATEGY, 43 (3), 168 - 174
Chapters
2022
Nachhaltigkeitsmarketing
In: Betriebliches Nachhaltigkeitsmanagement, Baumast, A. and Pape, J. Eugen Ulmer, 305-326
Case Studies
2021
Driving digital transformation at Faurecia
The Case Center
Chapters
2021
Marketing
In: Betriebswirtschaft fuer Fuehrungskraefte, Busse von Colbe, W.; Coenenberg, A.; Kajueter, P.; Linnhoff, U.; Pellens, B. Schäffer-Poeschel, 157-198
Media
2021
Only startups can move deeptech out of the lab
Sifted