Martin Kupp is associate professor for entrepreneurship and strategy at ESCP Europe, Paris and a visiting professor at the European School of Management and Technology, Berlin. Before that Martin worked as a program director at ESMT, Berlin and a lecturer and research assistant at the University of Cologne, where he also received his doctoral degree.

Martin’s area of expertise lies in entrepreneurship, strategic innovation, competitive strategy and organizational creativity. He has worked for clients such as Adeo, Bosch, Bertelsmann, Elior, Canal+, Axel Springer, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Deutsche Telekom. Martin’s current research interests focus on entrepreneurship in established companies, incubation and acceleration, business strategy in technology markets, and the relationship between the arts and business.

Martin’s recent publications have appeared in California Management Review, MIT Sloan Management Review, Journal of Business Strategy, Business Strategy Review, Info Journal, Financial Times, The Economist, The Economic Times of India and the Wall Street Journal. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. In 2008 he won at the EFMD case writing competition with his case on Celtel Nigeria. He serves on the executive board for The Case Centre and teaches case writing and case teaching at academic institutions around the world. His recent book “The fine art of success” was published 2011 at Wiley and looks at contemporary artists and what managers can learn from them. In 2019 Martin co-founded with Francesco Volpe the first continental european fusion start-up, Renaissance Fusion.

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74 publications

Academic Articles

2023

KUPP, M., A. BRINK, L. -D. BENYAYER

Decision-making in organizations: should managers use AI?

JOURNAL OF BUSINESS STRATEGY

Other Intellectual Contributions

2023

KUPP, M., D. SOLA, J. RAYPORT

The Overlooked Key to a Successful Scale-Up

HARVARD BUSINESS REVIEW, January/February 2023

Other Intellectual Contributions

2023

KUPP, M., D. SOLA, J. RAYPORT

Wie Start-ups gross werden

HARVARD BUSINESS MANAGER, Vol 45, August, 63-71

Other Intellectual Contributions

2023

KUPP, M., J. RAYPORT, D. SOLA

L’extrapolation, ou la maîtrise de la rentabilité

HARVARD BUSINESS REVIEW FRANCE, 71-83

Academic Articles

2022

KUPP, M., G. RENNINGS, M. WUSTMANS

Dedicated business model innovation units: do they work? A case study from Germany

JOURNAL OF BUSINESS STRATEGY, 43 (3), 168 - 174

Case Studies

2021

KUPP, M., J. PEPPARD

Driving digital transformation at Faurecia

The Case Center

Chapters

2021

KUPP, M., M. VOETH, U. HERBST

Marketing

In: Betriebswirtschaft fuer Fuehrungskraefte, Busse von Colbe, W.; Coenenberg, A.; Kajueter, P.; Linnhoff, U.; Pellens, B. Schäffer-Poeschel, 157-198

Media

2021

KUPP, M

Only startups can move deeptech out of the lab

Sifted

Case Studies

2020

KUPP, M., J. WEINMANN, H. -R. LANGE

Wild herbs grow tall – mastering structural change in Lusatia

Harvard Business Publishing, ES1861-PDF-ENG

ESCP Impact Papers

2020

KUPP, M., R. MAUER

Building uncertainty competence: Applying the entrepreneurial method

ESCP Impact Papers, 2020-13-EN

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