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Professor Frank Jacob is a member of the European Department of Marketing at ESCP Europe and located at their Berlin campus. He studied business administration at the Universität des Saarlandes where he graduated in 1989 with the degree of Diplom-Kaufmann. During his studies he was an exchange student at the University of Michigan in Ann Arbor (USA) from 1985 to 1986. In 1989 he began work on his Ph.D. while being an assistant lecturer at Freie Universität Berlin. From this time on he specialized on business-to-business marketing issues. Professor Jacob earned his doctorate in 1994 with a dissertation on product customization in the industrial sector. He continued his academic career with a Habilitation project (post-doctoral qualification to supervise research) at the same university. This was completed in 2001 with research on industrial business relationships. In the academic year 1997/1998 he reinforced his international orientation as a visiting professor at the University of Western Sydney in Australia. Professor Jacob has held the position of professor of Marketing at ESCP Europe Berlin campus since January 2002. In this position he also had teaching assignments at institutions in different regions including Western Europe, Central and Eastern Europe, India, the Middle East, and Southeast Asia. He has extensive teaching experience in marketing on the undergraduate,  graduate, post-graduate, PhD, and executive level. He is also involved in business consulting.

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118 publications

Chapters

2022

JACOB, F., T. AICHNER

Customer Participation and Commodity Marketing

In: Commodity Marketing, Enke, Margit; Geigenmüller, Anja, Leischnig, Alexander (eds.) Springer International Publishing

Academic Articles

2021

AICHNER, T., P. COLETTI, F. JACOB, R. WILKEN

Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study

CORPORATE REPUTATION REVIEW, 24, 179-190

Academic Articles

2021

HARTWIG, K. L., F. JACOB

Capturing marketing practices for harnessing value-in-use

JOURNAL OF MARKETING THEORY AND PRACTICE

Academic Articles

2021

HARTWIG, K. L., L. VON SALDERN, F. JACOB

The journey from goods-dominant logic to service-dominant logic

INDUSTRIAL MARKETING MANAGEMENT, 95, 85-98

Academic Articles

2021

BULAWA, N., F. JACOB

More Than a Snapshot: Dynamic Value-in-Use Emergence in E-Services

ELECTRONIC MARKETS

Academic Articles

2020

JACOB, F., A. SEBALD

What help do you need for your fashion shopping?

EUROPEAN MANAGEMENT JOURNAL, 38(2), 319-334

Academic Articles

2020

JACOB, F., S. SCHAETZLE

Will a supplier's origin make a difference to its business customers?

INDUSTRIAL MARKETING MANAGEMENT, 87, 196-207

Chapters

2020

JACOB, F., K. L. HARTWIG, N. BULAWA

Co-creation und Wertorientierung im Verkauf

In: Perspektiven des Dienstleistungsmanagement, Roth, Stefan; Horbel, Chris; Popp, Bastian Gabler Verlag / Springer Fachmedien

Academic Articles

2019

SCHAETZLE, S., F. JACOB

Stereotypical supplier evaluation criteria as inferred from country-of-origin information

INDUSTRIAL MARKETING MANAGEMENT, 78, 250-262

Academic Articles

2018

JACOB, F., K. L. HARTWIG

How individuals assess value-in-use: theoretical discussion and empirical investigation

MARKETING ZFP - JOURNAL OF RESEARCH AND MANAGEMENT, 40(3), 43-62