Display:
15 publications

Academic Articles

2025

HOANG, C., X. LIU, S. NG

From Premium to Mass: How Service Robots Shift Brand Premiumness

JOURNAL OF SERVICE RESEARCH, 28 (1), 17–34

Academic Articles

2024

HOANG, C.

Promoting organ donation through philanthropic partnerships

PSYCHOLOGY AND MARKETING, 41 (8), 1703-1714

ESCP Impact Papers

2024

HOANG, C., V. , M. LIMA

From self-empowerment to self-rejection: On the (un)intended consequences of AI-powered physiological self-tracking

ESCP Impact Papers, 2024-54-EN

Academic Articles

2023

HOANG, C., X. LIU, S. NG

Automation Inhibits Prosocial Behavior: The Mediating Role of Perceived Social Connectedness

ADVANCES IN CONSUMER RESEARCH, 51, 342-345

Academic Articles

2023

HOANG, C., X. LIU, S. NG

Loss of Control: How Automation Interaction Reduces Consumers’ Willingness to Pay

ADVANCES IN CONSUMER RESEARCH, 51, 215

Academic Articles

2023

HOANG, C., K. KNOFERLE, L. WARLOP

Using Different Advertising Humor Appeals to Generate Firm-level Warmth and Competence Impressions

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 40(4), 741-759

Academic Articles

2023

HOANG, C., S. NG

The facilitating effect of physiological self-tracking on organ donation

JOURNAL OF CONSUMER PSYCHOLOGY, 33 (2), 394-402

ESCP Impact Papers

2023

HOANG, C., H. -H. M. LEE, D. LUP

Friend and Foe: Cognitive, Emotional and Moral Consequences of Working with AI

ESCP Impact Papers, 2023-09-EN

Academic Articles

2022

HOANG, C., H. -A. TRAN-NGUYEN

Robot Cleaners in Tourism Venues: The Importance of Robot-Environment Fit on Consumer Evaluation of Venue Cleanliness

TOURISM MANAGEMENT, 93

Academic Articles

2021

HOANG, C., S. NG

The Facilitating Effect of Physiological Self-tracking on Organ Donation

ADVANCES IN CONSUMER RESEARCH, Volume 49, 171-172

Research and expertise

Field of Expertise
Marketing Communication
Consumer Behavior
Human-Technology Interaction
Prosocial Behavior
Research Centers
Transformative Research on AI for Companies, Individuals, and Society
Institutes
ESCPTech Institute

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

READ MORE

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

READ MORE

EMAC/Sheth Foundation Doctoral Dissertation Competition 2020

2020

The European Marketing Academy

1st Place Winner

Research and expertise

Field of Expertise
Marketing Communication
Consumer Behavior
Human-Technology Interaction
Prosocial Behavior
Research Centers
Transformative Research on AI for Companies, Individuals, and Society
Institutes
ESCPTech Institute

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

READ MORE

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

READ MORE

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