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Benoît Heilbrunn is professor in the Marketing Department of ESCP Europe Paris campus. He also teaches at IFM and CELSA. He worked as a consultant for many years in the area of communication and design management. He holds a Doctorate from University Paris Dauphine and also holds a Masters in semiotics (EHESS) and a masters in Philosophy (University Paris-Sorbonne). His wide interest for human sciences allows him to articulate a reflexion on the ideological aspects of consumer and brand society. He’s very much interested in the various dimensions of material culture and mainly to objects, logos and visual identities.
He teaches Brand management, design management and consumer behaviour. He alos acts as a consultant in the area of strategic brand management and brand valuation. He’s part of   - the board of Decisions Marketing and Agenda de la pensée contemporaine. He is Academic Director of the Marketing and Communication Executive Master.

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66 publications

ESCP Impact Papers

2021

HEILBRUNN, B

From brand management to brand governmentality

ESCP Impact Papers, 2021-43-EN

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ESCP Impact Papers

2021

HEILBRUNN, B

Ikonomy and the Dictature of Images

ESCP Impact Papers, 2021-24-EN

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Books

2019

HEILBRUNN, B.

L'obsession du bien-être

Robert Laffont, 155

Books

2017

HEILBRUNN, B.

Le marketing pour les nuls en 50 notions clés

FIRST, 265

Books

2014

HIAM, A., B.HEILBRUNN

Le marketing pour les nuls

First, 361 p.

Books

2013

VIJOUX, Q., B.HEILBRUNN

Je consomme donc je suis ?

Nathan, 93 p.

Other Intellectual Contributions

2012

DANIEL, J.-M., K.BERGER, D.THESMAR, M.BON, G.THORIS, J.-C.ANGOULVANT, B.HEILBRUNN

Efficacité-équité. Partager la valeur

SOCIETAL, n° 75, pp 46-89 44

Chapters

2011

HEILBRUNN, B.

Du produit à l'expérience

In: MBA Marketing, LEHU J.M. (ed) Editions d'Organisation, pp. 213-232 20 p.

Chapters

2010

BADOT, O., B.HEILBRUNN

Développer une politique de marketing expérientiel

In: Le Marketeur, MICHON C. (ed.) Pearson Education, pp. 451-477 26 p.

Chapters

2010

HEILBRUNN, B.

Marquéthique ou mercatique ?

In: Ethique de la mode féminine, DION M., JULIEN M. (eds) PUF, pp. 81-94 14 p.