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Sylvain Bureau PhD from the Ecole Polytechnique (best thesis award in 2007), is a graduate of the Ecole Normale Supérieure Paris Saclay in economics. He co-founded the Art Thinking Collective and the Jean-Baptiste Say Institute at ESCP.

Visiting scholar at Duke University, UC Berkeley and the City University of New York, his work characterizes the similarities of creative practices in the worlds of science, art and business. He has published numerous scientific articles, which have been frequently featured in the media (Financial Times, Forbes Japan, France Culture, Huffington Post, Harvard Business Review France, Les Echos, Usbek & Rica...). Sylvain also co-authored Free Your Pitch (Pearson).

Based on his research, Sylvain developed Art Thinking. He teaches this method through the Improbable seminar in France (ESCP, Ecole Polytechnique, Centrale Supélec, 42, Ecole de Guerre...) and abroad (Stanford, HEC Montreal, University of Oulu, Catholic University of Milan...) in collaboration with artists and cultural institutions (in particular with the Centre Pompidou and the Louvre Museum). The participants trained by Sylvain are very often executives and engineers (Airbus Defence & Space, BPCE Group, CNES, EDF, Daher, Galeries Lafayette, Orange, Sacem...).

To improve his teaching practices, Sylvain has taken two courses on online and offline teaching at Harvard Business School (in 2009 and 2020) and at the International Teacher Program (2017 and 2018). In 2021, the Improbable seminar was listed among the top 10 pedagogical innovations worldwide

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128 publications

Academic Articles

2022

GABAY-MARIANI, L., R. BUQUET, S. BUREAU

Le piège du pitch ou l’ambivalente performance d’un discours spectaculaire

ENTREPRENDRE ET INNOVER, 4 (51)

Conference Presentations

2022

BUREAU, S., A. WHITAKER

Art Thinking: A non-client centric agile method

Academy of Management (AOM)

Academic Articles

2020

BUREAU, S.

Le COVID-19: symptôme d'une société de la certitude

LIBELLIO D'AEGIS (LE), Vol. 16, pp. 19-30

Academic Articles

2019

BUREAU, S.

Art Thinking : une méthode pour créer de l'improbable avec certitude

ENTREPRENDRE ET INNOVER, Vol 3-4, 88-103

Academic Articles

2019

BYRNE, J., H. JARRODI, S. BUREAU

A political ideology lens on social entrepreneurship motivations

ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT, 31 (7-8), 583-604

Books

2018

BUREAU, S., C. WAROQUIERS

Free Your Pitch.

Pearson, 156

Chapters

2018

BUREAU, S.

Learning fictions of facts? Moving from case studies to the impact-based method

In: A Research Agenda for Entrepreneurship Education, Alain Fayolle Edward Elgar, 243-261

Academic Articles

2017

ANDRE, K., S. BUREAU, O. RUBEL, A. GAUTIER

Beyond the Opposition between Altruism and Self-Interest: Reciprocal Giving in Reward-Based Crowdfunding

JOURNAL OF BUSINESS ETHICS, Vol. 46, Issue 2, pp. 313–332

Academic Articles

2017

BUREAU, S., A. KOMPOROZOS-ATHANASIOU

Learning subversion in the Business School: an ‘improbable’ encounter

MANAGEMENT LEARNING, 48, 39-56

Academic Articles

2017

BEN MAHMOUD-JOUINI, S., T. PARIS, S. BUREAU

Developing Knowledge from Entrepreneurial Actions - Towards a taxonomy

INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS, Vol. 24, Issue 4, pp.793-813