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Jérôme Bon is Professor at ESCP Europe, and Senior Associate Dean, Tongji School of Economics and Management,Shanghai.
He holds a Doctorate from Université Aix-Marseille and from Université Paris IX – Dauphine, and the ESSEC diploma. His specialization is marketing.
During his career at Groupe E.S.C.P. (Ecole Supérieure de Commerce de Paris), now ESCP Europe, he was Associate Dean for Research from 1982 to 1986, founder and Director of the Executive MBA from 1993 to 1994, and Dean of Faculty from 1988 to 1990 and from 1994 to 1998. From 1998 to 1999 he was Executive Dean of ESCP and from 1999 to 2007 Deputy Director General of ESCP-EAP.
From 2007 to 2009 he was the Director for Asia of the CCIP Education Division and President of the Board of CFVG (Centre Franco-Vietnamien de Gestion) in Vietnam.
Jérôme Bon was President of the French Association of Business Schools and President of the Association Française du Marketing (the French academic marketing society) from 1994 to 1996, and was a member of the Editorial Committees of Politiques et Management Public and Recherche et Applications en Marketing.

He is currently an expert for EQUIS, EPAS and Business School Impact Survey (BSIS).

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69 publications

Chapters

2016

BON, J., E.TISSIER-DESBORDES, D.MANCEAU, P.VOLLE, E.LE NAGARD

un homme de pleine conscience

In: Génération Marketing et Sciences de Gestion, véronique des Garets et Christophe Fournier Economica

Chapters

2016

BON, J., M.CONDE SALAZAR, Y.PORTELLI, A.RAVET

l'exportation des formations à la gestion

In: la Comptabilité en action, Alain Burlaud et Arnaud Thauvron L'Harmattan

Chapters

2014

BON, J., D.DELPHINE MANCEAU, E.TISSIER-DESBORDES

Innovation et transformation dans l'enseignement supérieur de management

In: Le professeur de management à 360°, KALIKA M., MICHEL G., ORSONI J. Vuibert, p. 171-177 (7 p.)

Chapters

2014

BON, J., J.CABY

L'enseignement du management selon le prisme de l'amélioration continue de la qualité

In: Le professeur de management à 360°, KALIKA M., MICHEL G., ORSONI J. Vuibert, p. 184-190 (7 p.)

Chapters

2011

BON, J.

Le prix

In: MBA Marketing, LEHU J.M. (ed) Editions d'Organisation, pp. 233-255 23 p.

Chapters

2010

BON, J., R.LAMBERT-PANDRAUD

Segmenter, cibler et positionner

In: Le Marketeur, MICHON C. (ed.) Pearson Education, pp. 141-169 28 p.

Chapters

2010

BON, J.

Fixer les prix

In: Le Marketeur, MICHON C. (ed.) Pearson Education, pp. 315-335 20 p.

Books

2003

MICHON, C., J.-C.ANDREANI, O.BADOT, M.BENOUN, A.BLOCH, J.BON, B.COVA, M.DUPUIS, F.JALLAT, J.-P.LEMAIRE, D.MANCEAU, S.MACE, N.PRIME, A.-M.SCHLOSSER, E.TISSIER-DESBORDES, A.OLLIVIER

Le Marketeur

Pearson Education, 456 p.

Academic Articles

2001

JALLAT, F., C.LE BORGNE, J.BON

Contrats de service et discrimination tarifaire.

REVUE FRANCAISE DE GESTION, n° 133, pp 5-13 9p

Academic Articles

2000

TISSIER-DESBORDES, E., J.BON

Fidéliser les clients ? oui, mais...

REVUE FRANCAISE DE GESTION, n° 127, pp 52-60 9p