Lorena Blasco-Arcas (lblasco@escp.eu) is Associate Professor of Marketing at ESCP Business School, Madrid Campus. She holds a BA in Marketing Management, a MA in Arts Management and an MSc in Economy and Organizations Management. After three years working in the private sector as an Arts Manager, she started her academic career as an assistant professor in the School of Management and Public Management at University of Zaragoza. She has a wide teaching experience in marketing and management at both undergraduate, postgraduate and executive levels. Her main research interests is consumer behavior in digital environments focusing on digital co-creation of value processes, e-commerce and services marketing. She has participated in different research projects funded by the Spanish Government and other national funding bodies. 

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17 publications

Academic Articles

2023

BLASCO-ARCAS, L., M. KASTANAKIS, M. ALCAÑIZ, A. REYES-MENENDEZ

Leveraging user behavior and data science technologies for management: An overview

JOURNAL OF BUSINESS RESEARCH, 154

Academic Articles

2023

BLASCO-ARCAS, L., J. AZER, M. ALEXANDER

Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes

JOURNAL OF SERVICE RESEARCH, online first

Conference Proceedings

2023

LEE, H. -H. M., L. BLASCO-ARCAS

I Don't Envy You: Exploring the Effects of Human vs. Virtual Social Media Influencers on Consumer Well-Being

Global Marketing Conference

Other Intellectual Contributions

2023

BUNKANWANICHA, P., R. COEURDEROY, D. BATTAGLIA, L. BLASCO-ARCAS, P. CHAMAKIOTIS, A. LANTERI, Y. MEILLER, S. BEN SLIMANE

New technologies and the future of individuals, organisations, and society

ESCP Impact Papers

Academic Articles

2022

BLASCO-ARCAS, L., H. -H. M. LEE, M. KASTANAKIS, M. ALCAÑIZ, A. REYES-MENENDEZ

The role of consumer data in marketing: A research agenda

JOURNAL OF BUSINESS RESEARCH, 146, 436-452

Academic Articles

2022

BLASCO-ARCAS, L., J. FALKHEIMER, M. HEIDE

Crisis communication in service ecosystems: perspectives and future challenges

JOURNAL OF SERVICE MANAGEMENT, Vol. 33 No.4/5, 601-613

Academic Articles

2021

BLASCO-ARCAS, L., J. AZER, P. HARRIGAN

#COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis

JOURNAL OF BUSINESS RESEARCH, 135, 99-111

ESCP Impact Papers

2021

BLASCO-ARCAS, L., H. -H. M. LEE

AI, Friend or Foe? A Proposal for a Human-Centered Approach to AI Business Implications

ESCP Impact Papers, 2021-07-EN

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Academic Articles

2020

BLASCO-ARCAS, L., M. ALEXANDER, D. SÖRHAMMAR, J. JONAS, S. RAITHEL , T. CHEN

Organizing actor Engagement: A platform perspective

JOURNAL OF BUSINESS RESEARCH, 118, 74-85

ESCP Impact Papers

2020

LEE, H. -H. M., L. BLASCO-ARCAS

Influencer marketing post Covid-19: Notes on being a personal brand

ESCP Impact Papers, 2020-06-EN

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