Last Friday was a very exciting day for all our Option E students as it was the day to present their final pitch and as well as the closing of a semester full of amazing challenges, insightfulness and learning.

Demo Day 2021, the final step of the programme in Madrid, took place at the Aticco coworking. In the first phase, the seven teams from the Madrid campus pitched  their business projects to a jury made up of ESCP professors and collaborators: Sophie Vurpillot, Laura Morillo, Daniela Pavlova, Fernando Moroy, Alberto León and Alberto Martínez. This event is composed of two phases, a national one, where teams from each campus compete to have the best business idea and win a place to go to phase two: the federal competition.

In the national phase, the winners were the teams Grow Greener (in the Ready to Invest category) and Impack Delivery (in the Best Pitch category). The Ther'Happy team obtained a special mention for their great work (see attached photos of the 2 winning teams).

Grow Greener provides a platform that makes installing green walls in offices easy and impactful - from conception to footprint evolution. Their mission is to make the office, where people spend most of their time, a more sustainable, healthy, and happy environment and with the vision to become the #1 platform for urban transformation in Europe.

In the federal final, winning teams from the Paris, Berlin and Madrid campuses had a chance to make their final pitch to an international jury. Representing Spain in the Jury we had Fernando Moro, President of the Madrid Keiretsu chapter and  Eugenio Gómez-Acebo, Investor and Business Angel. 

The GrowGreener team obtained the third place in the federal final and won a travel certificate  to visit any of the ESCP campuses and the chance to further develop their idea in ESCP's incubator, the Blue Factory.

Grow Greener

The winning team, a pet services booking platform, PawFect, developed on the Berlin campus did an amazing job and had a well rounded business plan. The second position went to Trainsfy, an initiative from the Paris campus, consisting of an energy recovery system at the entrances to the train stations.

It's always sad to see our students go after a semester of energy and learning, but it makes us feel so proud to see how they grow and it never ceases to amaze us that they are able to turn a seed of an idea into a complex and well-rounded business project.

To all our Option E students, good luck and continue making a difference. It was a pleasure to share this experience with you!