Impact of Covid on Retail in Italy

Join the Retailing 4.0 Chair webinar

May 5, 6 pm to 8 pm CET time

The 9th of March 2020, began the italian lockdown due to the Covid crisis. Then a series of gouvernemental measures followed to limit contact between citizens.

Consequently, in the retailing sectors, companies’ transformations and the online business r(E)volution appeared. The severe lockdowns forced many brands to rethink about their strategy vis-a-vis customer engagement, the new role of physical stores and much more. How Covid has driven innovation, “forcing” companies into more digital solutions?

To address these topics, Professor Olivier Badot, Scientific Director of the Chair and Full Professor at ESCP and Elisabeth Denner, President of the Chair and Partner at BearingPoint will give the word to:

- Dr. Isabella Maggioni, ESCP
- Luca Mignini, Management and innovation, Bocconi University and former Chief Operating Officer (COO), Campbell Soup
- Rabih Hamdan, Practice lead & firm-wide innovation lead, BearingPoint Italy