A brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you. The knowledge of who you are, what you are good at and what your main character traits are is important for your career and also for the organization’s development.
As Jeff Bezos says: “Your brand is what other people say about you when you’re not in the room.” Your brand is your reputation, your story to motivate people and to achieve your goal, which is to come across as trustworthy, knowledgeable and reliable.
Join our masterclass "The art of personal branding", led by Prof. Marc Sasserath, to reflect on brand identity and its power in storytelling as a framework and guiding principle for personal development.
6:00 pm – Masterclass "The art of personal branding" and Q&A with Prof. Marc Sasserath
6:30 pm – Executive Master in Digital Innovation & Entrepreneurial Leadership (EMDIEL) programme presentation by Manon Delespierre
6:45 pm – Q&A session with our students and alumni
Key Note Speaker
Marc Sasserath is Professor for Innovation and Entrepreneurship with a focus on entrepreneurial branding and cultural transformation and is lecturing in Paris and in Berlin. He is also Founder & CEO of Sasserath Munzinger Plus Berlin/Milano, a brand consultancy that works with leading and ambitious brands and Founder & Chairman of SK+ Sasserath Kienbaum Plus, London/San Francisco – a culture of innovation firm.
Founder & CEO, sasserath+