ESCP Bachelor Alumna Maria Lucas Garcia has been awarded for her final thesis "Digital competencies required for entrepreneurs to successfully go through digital transformation". Her work was selected by a jury as one of the winners of the 2020 award of the Verband der Privaten Hochschulen – VPH (Germany’s Association of Private Universities).
Maria graduated with a Bachelor in Management degree from ESCP (Class of 2020). Her thesis focused on the correlation between digital competencies and entrepreneurship: “Research shows that entrepreneurs should possess deep technological knowledge and become agile to cope with market dynamics. But the appropriate correlation had not been extensively investigated”, Maria states. She successfully finished her thesis in May 2020 under the supervision of Markus Bick, Professor of Business Information Systems at ESCP Berlin campus.
VPH called for entries when offering the special award on the topic "Digitalisation as a driver of economic and social change". Markus Bick explains how Maria’s thesis immediately came to mind. “Maria’s findings are a first step towards a better understanding of the competencies that are required by future entrepreneurs”, Prof. Bick confirms. “This understanding is crucial – not least since we are developing educational programmes for (aspiring) entrepreneurs here at ESCP Business School.”
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