Professor Saeid Vafainia talks about his impact paper, in which he demonstrated that recessionary periods may provide opportunities for marketers to grow their brand’s market share with the right marketing-mix spending management.
Campuses
Professor Saeid Vafainia talks about his impact paper, in which he demonstrated that recessionary periods may provide opportunities for marketers to grow their brand’s market share with the right marketing-mix spending management.
Campuses