Master of Science (MSc)
Marketing & Creativity Specialisation
A strategic and innovative MSc that places creativity at its core
Programme Objectives
The specialisation in Marketing & Creativity is part of the Master Degree (DEAMIE)*.
Creativity in Marketing
This programme is unique in its focus on the interface between creativity and analytical thinking in marketing management. The programme defines creativity as the ability to strategically tackle real-world challenges through creative solutions. Students explore creativity’s role in business, from igniting big ideas to driving measurable performance. By teaching students to balance creativity and critical thinking, this MSc empowers students to unlock innovative ideas while grounding them in strategic, data-driven decision-making.
#NotByTheBook Methodology
The MSc in Marketing & Creativity curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars with corporate partners, consultancy projects, case studies and guest speakers, as well as a minimum four-month professional experience (internship/direct employment) which allows participants to immediately apply their learnings to real-life marketing practice.
Study in London & Paris
Students spend most of their time in the vibrant city of London, followed by a term at the Paris campus. This unique opportunity allows students to benefit from being immersed in two of the world’s most recognised centres of creative excellence.
Master of Science (MSc) in Marketing & Creativity
Career focus
The combination of a unique specialisation focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
Career opportunities
At national and international level: Brand Manager, Marketing Manager, Product Manager, Strategic Marketing Manager, Digital Marketing Manager, Account Executive/Manager/Director, Senior Consultant, CEO, Consultant, Business Development Manager, Executive Director, Head of Marketing/Innovation, International Project Manager, Marketing Executive, Senior Client Manager, E-Commerce Manager, Brand Communications Manager.
Wondering if this MSc is right for you? Check your eligibility and career-progression fit by taking this 4-minute quiz.
Participant Backgrounds (Class of 2024)
We believe diversity and inclusivity help fuel creativity. Students on the MSc in Marketing & Creativity programme come from all over the world - an average of 25 nationalities per year - and have unique cultural, professional and academic backgrounds.
The dynamics and differences between the participants help create a stimulating environment, fostering collective creativity and allowing us to co-create the learning experience.
- Business & Management: 55%
- Marketing & Communications: 9%
- Literature: 8%
- Fashion: 6%
- Social Sciences: 6%
- Economics: 5%
- Other: 12%
27 unique nationalities
58 participants
74% women
26% men
26: average age
2.5 years: avg. working experience
Alumni Testimonials
“I loved my time in the MMK. Coming from a small town in Iceland, it was life-changing to suddenly be collaborating with people from 23 countries, sharing views on marketing, culture and life in general. The course itself set me up perfectly for my current role in marketing consulting, with its focus on both analysis and creativity. And the personal and professional network I've built through the programme is invaluable – I have friends and peers in important positions all over the world.”
Hjalti Rognvaldsson
Consulting Director at Ogilvy Consulting, UK
Class of 2013
“The MMK has been the stepping stone to landing my dream job in luxury in New York City. It’s a unique marketing programme that focuses on both developing creative methodology and managerial skills through engaging class work, company projects, and creative practice. Highlights include various creative seminars and campus encounters with innovation leaders like LVMH, Ferrari, L’Oréal, Landor, and Hermès. You’ll experience magic in the classroom every day by interacting with inspiring professors and live in two of Europe’s most pulsating creative metropoles.”
Jannik Voellink
Product Manager, Fragrances at Guerlain, United States
Class of 2023
Scientific Director
Chloe PREECE
Scientific Director, MSc in Marketing & Creativity
Professor of Marketing
Research areas: Creative Industries, Marketing, Arts, Business and Creativity, Cultural Value, Entrepreneurship
*ABOUT THE MASTER DEGREE (DEAMIE)
Joining this full-time Master of Science corresponds to the determination to pursue a defined professional project and gives young graduates and young executives a combination of high value skills sought by recruiters. This MSc provides academic expertise and presentation of the best professional practices. Our goal is to train experts who will be rapidly able to progress in a globalised world.
This specialisation is part of the ESCP Master of Science (MSc) programme. Upon completion, you will be awarded the French Master’s degree (DEAMIE – Diplôme d‘Études Avancées en Management International des Entreprises), the UK Master of Science degree (awarded under ESCP London’s UK Degree Awarding Powers granted by the Office for Students), and the ESCP diploma (MSc in Marketing & Creativity).
The programme holds 120 ECTS.
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
Master of Science (MSc)
Marketing & Creativity Specialisation
Curriculum
Develop Expertise at the Intersection of Creativity and Analytics
The programme trains you to link creativity and analytics in marketing management for innovative problem-solving.
The curriculum emphasises cutting-edge digital, social, and analytical tools, brought to life through a highly practical #NotByTheBook methodology. You’ll engage in hands-on experiences such as the Company Consultancy Project, world-class seminars, workshops, and a professional thesis, all supported by access to our renowned Creativity Marketing Center (CMC).
Creativity
Creativity is in our program's DNA. We foster creative thinking and skills with a methodological and systematic approach.
Marketing
The Marketing modules equip you with all the essential skills and knowledge necessary for successful, high-level practice in marketing across any type of organisation and sector, both consumer and B2B.
Analytics
The Analytics modules prepare you with the necessary skills and tools to critically and creatively acquire, analyse, and interpret data, whether they are “small”, “big” or “thick”. There is a particular focus on the transformative role of new technologies such as XR, AI and blockchain. You will be equipped to assess and deploy technology solutions that align with brand goals, improve market access, and offer innovative ways to meet consumer needs in a digitally driven world.
Management
The Management modules offered will help you develop a full range of valuable management skills and practices, delivering high performance and measurable results as well as the ability to identify and harness the creative talent in any organisation.
Professional Development
Professional development activities provide opportunities through which students can apply their marketing, creativity, analytics and management mindset and skills in real-life contexts.
Total ECTS credits for the MSc in Marketing & Creativity: 120
An 18-month, full-time programme
The programme begins in mid-January* and is organised as follows:
Prerequisite Courses - Term 1
Jul-Sept: Online | For candidates with less than 240 ECTS previous degree (or equivalent)
TERM 1*
Jul - Sept – Online
- Economics
- Quantitative Methods
- Accounting & Finance
- Marketing
- Leadership
- Strategy
*These six modules are compulsory only for candidates with less than 240 ECTS (or equivalent). They run in an online format between July and September prior to the start of the specialisation in January. Candidates may obtain exemption from attending these modules based on their previous working experience if they have more than three years of post-study work experience. Unfortunately, we are unable exempt candidates based on their previous undergraduate studies.
CORE COURSES - TERMS 2 & 3
Jan - Jul: London Campus | Sept - Dec: Paris Campus
January - March: London, UK
- Art & Science of Creativity
- Introduction to Creativity Marketing
- Consumers & Consumer Value
- Managing for Social Impact
- Understanding the Marketplace
- Creative Seminars
March - May: London, UK
- Creative Thinking
- Branding and the Creation of Value
- Creative Seminars
- Integrated Marketing Communications
- Strategic Marketing Plan
- Finance for Marketers
- Statistics for Marketers
- Managing for Social Impact
- L’Oréal 'Big Picture' Project (optional, upon selection)
May - July: London, UK
- Digital Marketing & Social Media
- Global Issues in Marketing
- Creative Analytics
- Managing for Social Impact
- Creative Seminars
- + one Specialisation track
Specialisation Track Options:
Entrepreneurship
- Entrepreneurship
- Omnichannel Management
- Leadership & Change Management
Fashion & Luxury
- Creative Branding
- Trends & Innovations
- Omnichannel Management
Sept - Oct: Paris, France
- Creative Seminars
- Breakthrough Strategies
- Research Methods for Professional Thesis
- Managing for Social Impact
- Company Consultancy Projects (6-8 weeks)
Our innovative Managing for Social Impact module challenges students to apply their marketing and management skills to tackle real-world sustainability and societal issues. From diversity and inclusion to poverty eradication, climate change, and gender empowerment, you'll work on creating solutions for some of the world's most pressing challenges.
This experiential-learning module goes beyond the classroom, offering opportunities to collaborate with social entrepreneurs in the UK or emerging economies. Through hands-on projects, lectures and case studies, you'll explore the power of marketing to drive meaningful change in society.
Additional Courses & Development Opportunities (London & Paris)
- Communication Skills
- Tech Skills: Excel Workshop
- French Language Lessons (Beginner or Intermediate)
- Creativity Workshops
- Guest Speakers from the Creative Industries
- Career Advice & Workshops
- Networking Events
CREATIVE SEMINARS – TERMS 2 & 3
Jan - Jul: London Campus | Sept - Dec: Paris Campus
Creative Seminars
The MSc in Marketing & Creativity includes a series of Creative Seminars that run throughout the programme, offering valuable insights into how organisations and individuals can leverage creativity in real-world practice.
What to Expect
- Explore Creativity in Action: Learn from alumni, industry experts, and faculty as they showcase how creativity drives success across diverse industries.
- Hands-On Learning: Engage in creative exercises, mini-project assignments, and workshops designed to boost creativity at individual and team levels. Previous examples include beatboxing to 'find your voice', developing emotional intelligence skills, filmmaking and editing and many more.
- Industry Exposure: Past partners include arts organisations, media companies, luxury brands, creative agencies, tech companies, and start-up incubators.
These seminars are some of the programme's most thought-provoking sessions, designed to challenge your thinking and expand your creative mindset.
Each year introduces fresh topics from fast-developing areas, keeping the content dynamic and relevant.
L'ORÉAL 'BIG PICTURE' PROJECT
Thanks to our close partnership with L'Oréal, selected MSc in Marketing & Creativity students collaborate with MSc in Digital Transformation Management & Leadership (MDT) students in the annual L'Oréal Big Picture project.
Over an intensive week, you will work in teams to create an original video based on a brief from L'Oréal executives. The themes, ranging from culture to business to philosophical ideas, are designed to inspire creativity and innovation within a brand. On the final day, teams present their videos and analytical work to a jury, which includes L'Oréal executives, talent recruiters, media leaders, and ESCP faculty.
All students are encouraged to apply for participation in the Big Picture project. Participants are selected on the basis of their motivation and career interests - a unique chance to showcase your creativity to one of the world's most iconic brands and to interact with their headhunters.
Company Consultancy Projects - Term 3
Sept - Nov: 6- to 8-week experiential learning project with a company
The Company Consultancy Project (CCP) is a cornerstone of the MSc in Marketing & Creativity, offering students a unique opportunity to work on real-world marketing challenges.
The Company Consultancy Project (CCP) is a key and integrated element of the specialisation, designed to provide students with a collaborative learning experience and demonstrate, in a real-world application, the concepts and tools studied in class.
This hands-on project connects theory with practice, allowing you to apply the concepts and tools learned in class to solve complex marketing problems for real companies.
Working in multicultural teams, you will spend 6-8 weeks conducting an in-depth analysis of a marketing issue faced by a partner company or start-up. At the end of the project, your team will present a set of actionable recommendations that the company can implement to solve the challenge.
This experience will challenge you to apply creative approaches to solve problems while providing valuable insight into the inner workings of a company. You’ll also have the chance to work with one of ESCP's diverse corporate partners, offering you exposure to leading brands and industries.
Previous topics for Company Consultancy Projects have included:
- Explore innovative ways AI can be integrated into a luxury beauty brand's strategy.
- Shift perceptions of wigs from a social stigma to a symbol of empowerment for women suffering from hair loss with a global marketing consultancy.
- What is a special offer and discount alternative? Come up with an innovative sales promotion strategy or a new business model that will enable a fashion brand to pursue sustainable growth while reducing its discounts.
- Accelerate the performance of luxury fashion brand in several African markets by exploring new ways of selling online.
- Create a business model for a sonic branding agency which puts music at the service of brands in a new way.
Professional Mission - Term 4
Jan - Jun: a minimum 4-month professional mission in the form of an in-company internship or direct employment
At the heart of the MSc in Marketing & Creativity is the required minimum four-month professional experience (full-time job / internship), during which students work in a marketing role within a client company.
You will develop job-seeking skills from the beginning of the programme with the professional support of specialists in the European Careers Center and the Alumni Association.
Exposure to real-life business culture both challenges and strengthens the skills and knowledge acquired in the MSc in Marketing & Creativity curriculum, and will solidify your profile as a successful international marketer.
While carrying out your work placement, you will also develop a professional thesis based on original research, on a topic of your choice and normally related to your chosen career.
The European Careers Centre
The European Careers Centre is dedicated to gathering placement offers from many companies. The team also organises fairs, company visits and on-campus events throughout term time, giving you many opportunities to make contact.
PROFESSIONAL THESIS & RESEARCH SEMINAR – TERM 4
Jan - Jun: Writing and defending a Professional Thesis
You will select a research topic of particular interest for analysis. Managerial recommendations are prepared using clear, logical argumentation and drawing upon academic theory, original desk research, interviews, or a case study carried out during their assignment.
Each thesis project is supervised and guided by a member of the Faculty or expert in the relevant field. You are encouraged to pick a topic of personal interest or one highly relevant to their career plan, stepping outside of the day-to-day work you are performing in your internship and thinking about how the issue relates to broader concepts and to other sectors and types of companies.
At the end of the programme, a written thesis is submitted. A viva voce oral examination is also held at which the research is presented to and assessed by an academic jury.
During this time, students will also participate in a mandatory Research Seminar held by an ESCP professor. This seminar represents 3 ECTS credits.
Some of the previous professional thesis topics included:
- The Illusion of Exclusivity: How Scarcity Marketing, Premium Strategies and Exclusionary Practices Fuel Overconsumption and Alienate Society in the Age of Sustainability
- In Search of Lost Time: Exploring the Privilege of Marketplace Tranquility in the Growing Market for Minimalist Digital Devices
- Exploring Neuroadaptive Communication in the Cultural and Creative Sectors: Tailoring Content to VARK Learning Modalities
- Work-Family Policies and Female Career Penalties. How Leave Entitlements Impact Investment in Female Talent in 15 European Countries
- Exploring the Potential of Empathy in CRM Practices to Optimise Experiences in the Beauty Meta-Phygital Universe
Alumni Testimonials
"My Company Consultancy Project was with the L'Oréal Paris' Digital Team. The project presented a challenging case study that required in-depth analysis and creative problem-solving. Through regular consultations with our mentor and several L'Oréal team members, we gained a deep understanding of the complexities of the beauty industry and the digital landscape.
"Academically, the insights I gained directly informed my thesis on beauty tech and related topics, providing a practical foundation for my research. Professionally, the project opened doors to an incredible opportunity: after our final presentation, the L’Oréal team offered me a six-month internship in their team. This internship then proved instrumental in securing my current permanent position within L'Oréal's digital team in London.
"The CCP truly bridged the gap between theory and practice, equipping me with the skills and experience to thrive in this dynamic industry."
Rhea Nahar
Digital Manager at L’Oréal, UK & Ireland
Class of 2023
"Coming from a financial background, the MMK not only helped me understand the basics of marketing, it also helped me develop a thorough knowledge of the field. Through various case studies, qualitative teaching and even company projects with brands such L’Oréal or Ferrari, the programme offered me the chance to deep dive into the most up-to-date marketing topics while giving me all the tools to perform in a marketing role at any company.
"Each module was an opportunity to practice new skills and inject creative thinking into my own marketing style."
Etienne Bourlon
Product & Strategy Manager at Warner Bros, Paris
Class of 2023
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
Master of Science (MSc)
Marketing & Creativity Specialisation
Careers
Placement Report
49%
salary progression
within 6 months of graduation
39%
relocated to
work in a different country post-graduation
69%
changed their
industry or job function
84%
employed
within a year
salary
€61K average starting salary worldwide (Class of 2022)
Sectors
26%
Fashion & Luxury
12%
Advertising, Marketing & Communications
11%
Retail & Consumer Goods
7%
Consulting
7%
Food & Beverage
4%
Financial Services
33%
Other
They held positions of…
- Account Executive/Manager/Director
- Brand Manager/Senior Manager/Director
- Brand Strategist
- Business Development Manager
- Co-Founder/Founder/CEO
- Consultant
- Creative Director
- Digital Marketing Manager/Consultant/Strategist
- Head of Digital/Marketing/Strategy/Innovation
- Marketing Executive/Manager
- Marketing & Communications Consultant/Manager
- Product Manager
- Project Manager
- Sales & Marketing Manager
- Social Media Specialist/Manager
- Strategist/Strategy Manager/Strategy Director
Companies Hiring
Accenture – Amazon – BMW – BNP Paribas – Cartier – Chanel – Estée Lauder – Farfetch – Havas Group – Hearst – Henkel – Kantar – L’OCCITANE Group – Landor & Fitch – L'Oréal – LVMH – McKinsey & Company – Meta – Microsoft – Nestle – Nike – Pernord Ricard – Pfizer – Publicis – Reckitt – Richemont – Salesforce – Tiktok – Unilever – Zalando – and many more…
Alumni Testimonials
“The MSc in Marketing & Creativity opens doors to knowledge and insights that are increasingly hard to come by in today's rapidly changing markets, thanks to learning through action and hands-on projects with industry leaders like AKQA, Ferrari and L’Oréal. Studying in London and Paris isn't just a perk – it's a masterclass in navigating two of Europe's most exciting cultural and business hubs. By balancing creativity with strategic analysis, the MMK programme cultivates the skills needed to navigate marketing challenges with confidence. For me, it wasn’t just about gaining knowledge but about transforming my approach to problem-solving and ultimately launching my career at Landor, one of the world's leading branding and consulting agencies .”
Aleksandra Vujasinovic
Client Manager at Landor, Paris
Class of 2024
“One of the highlights of my experience is the opportunity to collaborate on real-world cases with renowned luxury brands such as Chanel, Yves Saint Laurent Beauté, and Ferrari. These projects allowed us to tackle actual business challenges, receive insights from industry experts, and build invaluable professional networks.
"Beyond the classroom, the vibrant community at the school, including alumni networks and associations like the ESCP Luxury Society or Agora Student Union, played a pivotal role in my growth. These platforms allowed me to connect with like-minded individuals who shared my passions, exchange ideas, and gain inspiration from a global network of professionals. Additionally, the experience of living and studying in two vibrant cities further broadened my horizons, offering both personal and professional growth. ”
Alice Jornalo
Business Segment Manager at Michelin Guide, Paris
Class of 2024
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
Master of Science (MSc)
Marketing & Creativity Specialisation
Admissions
Requirements
- Bachelor degree and/or Masters in any discipline:
- Candidates with less than 240 ECTS* will be required to attend an additional online semester from July to September.
*240 ECTS (European Credit Transfer and Accumulation System) is generally equivalent to 4 years of Bachelor's degree study at RQF Level 6, or 3 years of Bachelor’s degree study at RQF Level 6 plus at least 1 year of Master’s degree study at RQF Level 7.
- Candidates with less than 240 ECTS* will be required to attend an additional online semester from July to September.
- A minimum of 18 months of relevant, full-time professional work experience (can also include internships) in a customer-related activity such as sales, marketing, communications, or creative industries.
- Candidates considering a career change to marketing and with a compelling case for how they would benefit from and contribute to the programme are also welcome to apply.
- Candidates with less experience may be considered if they have studied at a top university and demonstrate excellent past academic performance.
- Two reference letters, (ideally one academic and one professional in a format of your preference
- Motivation letter
- Creative essay (500 words) that answers the following question: "Describe an experience (in a workplace or elsewhere) where you found a creative approach to solving a problem, addressing a complex situation or generating new ideas". Creativity is encouraged in creating this essay.
- Fluency in English. For non-native English speakers, we require the following minimum scores:
- TOEFL IBT: 100**
- IELTS Academic: 7
- TOEIC: 800**
- Cambridge English C1/C2 (CAE/CPE): 185
- Exemptions may be granted if you have studied fully in English for three or more years
- **Candidates who choose to enter the specialisation on the UK Graduate Immigration Route will be required to take a SELT-approved English proficiency test (eg IELTS for UKVI, PTE Academic UKVI, etc.). TOEFL, TOEIC and Medium of Instruction cannot be accepted for visa purposes.
*Due to accreditation regulations, students starting with less than 240 ECTS will need to obtain an additional 30 ECTS at ESCP Business School. The School will offer an additional semester for those students, with a supplement fee of £2,850. Candidates may obtain exemption from attending this semester based on their previous working experience if they have more than three years of post-study work experience.
Standard Route vs UK Graduate Immigration Route
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities. One is in the UK (via the UK Graduate Immigration Route) and the other in France (via our Standard Route).
Please be aware that all students will be required to pick and confirm their entry route within the three-week deadline specified on their offer letter, so make sure you familiarize yourself with the key differences between the two routes before you apply. Find out more
Procedure
Step 1: Application form
Applications are made online .
The following supporting documents must be submitted with your online application:
- The original or certified copy of your degree certificate(s)
- The original or certified copy of your grade transcripts covering all years of university study
- Curriculum vitae
- Photocopy of your passport
- Motivation letter
- Creative essay describing an experience (either in the workplace or outside) where you found a creative approach to solving a problem, addressing a complex situation, or generating new ideas (500 words)
- Language test certificates (if applicable). Exemptions may be granted if you have studied fully in English for three or more years. If your studies were not in an English-speaking country, please apply with a medium of instruction confirmation letter from your university to be considered for exemption.
- Two reference letters
Selection process
Once your application has been submitted and your application fee has been paid, your file will be reviewed by ESCP and we will be in touch to inform you of your result and the next steps.
Please be aware that applications are not necessarily reviewed immediately after submission. You will be contacted as soon as a decision is made, typically within two weeks of the application deadline.
Step 2: Interview Day
Successful applicants will be invited for an online personal interview. These are typically scheduled two to three weeks after the application deadline. Interviews play an essential role in assessing a candidate's abilities and motivation for the MSc in Marketing & Creativity.
Final Decision
The Admission Committee will review your application in full, make a final decision and notify you of the result. Admission decisions are sent out by email within two weeks of your interview having taken place.
Step 3: Confirmation
Applicants who are offered a place must confirm their acceptance in writing by the deadline indicated in the offer letter.
A non-refundable deposit of £3,000 (deductible from the full tuition fee) is required to secure a place once admission has been granted.
If you choose to decline your place, you must inform the Admissions Coordinator by the same deadline indicated in the offer letter.
Application deadlines between January and May 2025 are open to any candidate holding at least 180 ECTS credits* and 18 months of relevant work experience. Please scroll down for deadlines later in the year.
General Application Deadlines (Group 1) |
|---|
| 12th January 2025 |
| 9th February 2025 |
| 16th March 2025 |
| 13th April 2025 |
| 4th May 2025 |
*180 ECTS is typically equivalent to 3-year study at RQF Level 6.
Due to accreditation regulations, the application deadlines between June and September 2025 are only open to:
- Candidates with at least 240 ECTS** or equivalent
- Candidates with at least 180 ECTS* or equivalent AND at least 3 years of post-study, relevant, full-time work experience. Please be aware that for these candidates, admittance will also be subject to our in-house professional experience exemption validation form (VAPP).
General Application Deadlines (Group 2) |
|---|
| 8th June 2025 |
| 6th July 2025 |
| 10th August 2025 |
| 14th September 2025 |
**240 ECTS is typically equivalent to 4-year study at RQF Level 6, or 3-year study at RQF Level 6 and 1-year study at RQF Level 7.
Application deadlines are subject to change. Please contact the admissions team for the most recent dates. All interviews will be arranged on an individual basis.
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
Master of Science (MSc)
Marketing & Creativity Specialisation
Fees & Financials
Fees
- The January 2026 intake tuition fees for this specialisation are set at £26,300 (all students, EU and non-EU). Travel and living costs are not covered by the fees.
- There is an application fee of €130 for all applicants. Please note that the application fee is non-refundable.
- Candidates entering the programme with less than 240 ECTS* will also be required to attend an additional online semester with a supplement fee of £2,850.
Tuition fees may be subject to change year to year.
*240 ECTS is typically equivalent to 4-year study at RQF Level 6, or 3-year study at RQF Level 6 and 1-year study at RQF Level 7.
Payment of Fees
Successful candidates must pay a non-refundable £3,000 deposit within three weeks of receiving their offer, which will be deducted from the total tuition fees.
Students have the option to pay their remaining tuition fees in full or split their payments into two instalments. Those who choose to pay in one instalment are also eligible for an Early Settlement Discount (ESD) of 3%.
Scholarships
Every year, the MSc in Marketing & Creativity offers several merit & financial need scholarships to support our students' journeys to becoming the digital leaders and innovators that companies need.
As a student enrolled to the MSc in Marketing & Creativity, you may benefit from the following scholarship opportunities:
Global Citizen Talent Scholarship
Value: £2,750
How to apply: These scholarships are merit-based and are awarded at the end of each admissions round, therefore all applicants are automatically considered for this category upon submitting their application.
The awards are based on the overall outcome of the candidate's application, including initial profile assessment (educational background, academic results, work experience, international experience, motivation and potential for a unique contribution to the classroom), as well as their performance during the interview.
Candidates who have been awarded the Global Citizen Talent Scholarship will be notified via email at the stage of receiving their offer.
Access Opportunity Scholarship
Value: Up to £4,000
How to apply: These scholarships are based on financial need and are open to all enrolled, self-funding applicants for the January 2026 intake of the MSc in Marketing & Creativity specialisation.
Once you confirm your place on the MSc in Marketing & Creativity, you will have until Monday, 15 September 2025 to submit the application form outlining your current financial situation and how obtaining our Access Opportunity Scholarship will help you in your intended career path. Students are able to submit their scholarship application at any stage between accepting their offer to join the specialisation and the above-mentioned scholarship application deadline date.
All candidates will be notified of their scholarship application results via email shortly after the deadline.
Value: £3,500
How to apply: These scholarships are merit-based and are open to all enrolled applicants from the Latin American region, joining the MSc in Marketing & Creativity specialisation in January 2026.
To be eligible, you must hold citizenship from a country within the LATAM region and be fully enrolled for the January 2026 intake. Applicants with more than one nationality are also welcome to apply.
To submit your application, please complete the [application form] and answer the enclosed essay-based question. You will have until Monday, 15th September 2025 to make this submission.
All candidates will be notified of their scholarship application results via email shortly after the deadline.
Please note that the beneficiaries of the following funding opportunities cannot apply for this scholarship: the FUNED-CONACYT Scholarship for Mexican students and the COLFUTURO Scholarship for Colombian students.
Please do not hesitate to contact our Recruitment team for any questions about scholarships.
External Funding Opportunities
It is possible to attain scholarships granted independently of the School. Some countries provide scholarships for their own citizens.
Please obtain information in your home country/country of residence or from foreign sponsors by contacting the relevant government bodies and foundations.
We also already have some agreements in place with the following companies. Please always check with the provider for the latest terms and conditions:
FUNED-CONACYT Scholarship for Mexican students
FUNED-CONACYT provide a 20% tuition fee scholarship for Mexican students who wish to pursue their master degree abroad in top-ranked universities. Please note that this scholarship cannot be cumulative with ESCP Scholarships.
COLFUTURO Scholarship for Colombian students
Colombian nations admitted to this specialisation may benefit from funding options provided by the COLFUTURO Scholarship Credit Program. You can request up to USD 50,000 in the form of a loan, and certain beneficiaries can obtain up to an 80% scholarship on the loan amount. Please note that this scholarship cannot be cumulative with ESCP Scholarships.
Brain Capital ESCP Education Fund
ESCP Business School has a partnership with Brain Capital, who offer education funds to help with covering tuition fees on ESCP programmes. This is available to students from EU countries as well as Switzerland, UK, USA and Australia.
WeMakeScholars Scholarship & Loan Platform
WeMakeScholars is the largest Education finance platform in India and it is backed by Government of India. Their website features over 26,000 scholarships, including opportunities for students from outside India, compiled from a variety of trusts, foundations, and government organisations. Indian citizens also get complete support in applying for Education Loans to 15 banks including all public sector banks in India and there will be some reduction in the interest rate.
Please contact WeMakeScholars at +91-8341124424 or email hello@wemakescholars.com. More information here.
Loans & Bursaries
MSc in Marketing & Creativity students from Spain are eligible to apply for additional financial aid to support their studies via BBVA.
Important
Any decisions regarding the external funding opportunities listed in this section are made by the institutions in question. ESCP does not have any say over or responsibility for their final decision.
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
Master of Science (MSc)
Marketing & Creativity Specialisation
Meet the Team
Are you thinking about applying to ESCP’s MSc in Marketing & Creativity and would like further information about the specialisation? Why not reach out to our Recruitment team or chat to one of our student ambassadors? You can also sign up for one of our events.
Book an appointment with our recruitment advisor
While our website and the brochure are a great source of information, you might still want to get a personalised advice specific to your case from our expert Recruitment team.
We invite you to book a consultation with our Recruitment Team. This will allow you to ask any questions about the specialisation, confirm your eligibility or get some useful advice on how the specialisation can fit into your career plans.
You are also welcome to submit your CV and transcript for evaluation via email.
Simply send these documents with a couple of lines about your career plans and why you are considering this specialisation at msc.mmk@escp.eu.
Meet MSc in Marketing & Creativity ambassadors
Our Student Ambassadors are here to help. Do not hesitate to contact them directly by email or on their Linkedin profile.
Click here to view the list of Student Ambassadors
Creativity Marketing Centre
The Creativity Marketing Centre is a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting-edge academic research on creativity and its role in strategic rethinking and marketing.
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
Managing for Social Impact